Rebranding in the Jewellery Industry: Why It’s Essential and How It Impacts Businesses
The jewellery industry, steeped in tradition and trust, is undergoing a significant transformation. With evolving consumer preferences and the rise of digital platforms, jewellery businesses increasingly recognize the importance of rebranding to maintain relevance and appeal finds Priyanka Talreja Garegrat
Jos Alukkas appoints R Madhavan as its brand ambassador
The current brand ambassador for Jos Alukkas, Keerthy Suresh, will continue to represent both the gold and diamond brands of the jewellery company.
Inventory Focus: The art of closing slow-moving inventory
Dealing with inventory pile-up is every retailer’s nightmare, but it is even more daunting for retail jewellers in view of the big-ticket items they deal in. Suneeta Kaul talks to a cross-section of the jewellery industry to find out how jewellers are pushing out slow-moving stock
Reaching for the Stars
Maliram Jewellers, Jalandhar
Pranda Group completes 40 years
Thailand's leading manufacturer of mass fine jewellery, Pranda Group retains its position as market leader even after 40 years.
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